Event FinderSelling Soil Health: How to Explain PHC to Clients
- Starts
- Ends
- Format
- In person
- Location
- Grand E/G, United States
About This Event
Many plant health care programs fail to sell - not because they don’t work, but because we explain them like scientists instead of problem-solvers. This session teaches tree care and plant health care professionals how to translate soil biology and PHC strategies into clear, relatable language that clients understand and value. Attendees will learn how to shift conversations away from products and treatments toward risk reduction, longevity, and property value protection - turning price shoppers into long-term program clients.