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Building AI Fluency and Career-Ready Skills across the Carson College of Business at Washington State University

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Online
Location
VIRTUAL

About This Event

How can a gateway business course equip students with both analytical rigor and the AI literacy they'll need in modern workplaces? In this session, Dr. Chris Cooney of Washington State University's Carson College of Business shares how the redesigned BA 100 course tackles this challenge through an authentic marketing analysis project that mirrors real-world business consulting work.