Event FinderThe AA: Data to AI-Powered Operations
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Virtual Event Time: EMEA Nov 3 / 9 AM GMT / 10 AM CET 🔗 Register for the Workshop Note: Marking RSVP on this Community event does not register you for the workshop. Please use the Register button above to complete your registration on the official event page. The AA has decades of proprietary data from 14 million members, but fragmented legacy systems across 44 data sources made it difficult to turn that information into timely action. By modernizing its data foundation with Databricks, The AA is creating governed insight across the business, supporting faster routine analytics and new predictive capabilities for pricing, retention, and roadside operations. Join us to hear how The AA created a unified, governed, and reusable data platform, and how it is using that foundation to embed data and AI into commercial and operational workflows. Key Highlights: Complex Data Modernization: Learn how Databricks helped The AA unify data from a complex legacy estate of 44 data sources. Predictive & Real-Time Operations: See how a governed data foundation supports real-time pricing intelligence, proactive retention, and predictive breakdown planning. Natural Language Queries: Discover how Genie enables colleagues to ask questions in natural language and receive governed answers. Efficiency Gains: Understand how The AA reduced routine query times by up to 70% while freeing data specialists to focus on prediction and decision support. Scaling Data Products: Gain practical lessons for scaling trusted data products and making data and AI accessible across the organization.