Event FinderWhat a Grasshopper Taught Me About Listening to Customers
- Starts
- Ends
- Format
- In person
- Location
- Source Allies, 4501 Northwest Urbandale Drive, Urbandale, IA 50322
About This Event
What a Grasshopper Taught Me About Listening to Customers Monday, November 9th | 6:30–8:00 PM | Source Allies We all say we listen to customers. But how often do we stop to question whether what we think we know is actually true? When teams move quickly, assumptions can start sounding a lot like facts. Those assumptions can influence everything from product decisions to customer experience and business strategy. At our November DSM Web Geeks meetup, Clair Williams-Vavra will share an unexpected lesson from building a food startup that changed how she approaches customer experience. It started with a grasshopper and led to a question she's carried into her work ever since: How do we know? Drawing on experiences from both startups and large enterprises, Clair will explore three important aspects of understanding customers: balancing value and friction, gathering quality evidence, and recognizing the assumptions we may be making or protecting.