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When Culture Shifts: How Brands Listen, Learn, and Respond

Starts
Ends
Format
In person
Location
Wieden+Kennedy, 224 Northwest 13th Avenue, Portland, OR 97209

About This Event

Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked.