When Culture Shifts: How Brands Listen, Learn, and Respond
- Starts
- Ends
- Format
- In person
- Location
- Wieden+Kennedy, 224 Northwest 13th Avenue, Portland, OR 97209
About This Event
Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked.