What Gen Z and Millennials Really Want From Financial Brands

Name: What Gen Z and Millennials Really Want From Financial Brands
Start: 2026-12-10T09:00:00
End: 2026-12-10T09:00:00

Starts: December 10, 2026 at 9:00 AM
Ends: December 10, 2026 at 9:00 AM
Format: Online
Location: VIRTUAL

About This Event

Gen Z and Millennials want financial guidance, and about 4 in 10 turn to AI early in their research. Yet only 27% of Gen Z and 25% of Millennials say their providers understand them with real-time, personalized recommendations. That gap is an opening for financial marketers who can act on first-party data in the moment. In this session, we’ll share new Braze research from 7,000 Gen Z and Millennial consumers and what it means for your lifecycle strategy.