Beyond Lead Gen: How Account-Centric Marketing Wins the Modern B2B Buyer

Name: Beyond Lead Gen: How Account-Centric Marketing Wins the Modern B2B Buyer
Start: 2026-11-11T14:00:00
End: 2026-11-11T14:45:00
Location: Breakout 1

Starts: November 11, 2026 at 2:00 PM
Ends: November 11, 2026 at 2:45 PM
Format: In person
Location: Breakout 1

About This Event

B2B buying has changed. Customers are researching earlier, engaging across more channels and expecting more personalised, timely interactions. This panel explores how Sage partners can move beyond broad lead generation to account-centric marketing, using priority accounts, data signals, sales alignment and AI-enabled personalisation to improve pipeline quality, conversion and revenue impact.